Ford Thunderbird Kitchen Appliances, designed by Robert Radi, receive renewed attention.

Archive for January, 2009

Ford Thunderbird Kitchen Appliances, designed by Robert Radi, receive renewed attention.

Wednesday, January 21st, 2009

 

 

 

 

Designed in 2004 at the request of Ford Licensing and marketing executive Howard Ong, the Ford Thunderbird Kitchen Appliances commemorates the 50th anniversary of the legendary 1955 car. Thanks to Peter Pachal – Editor of DVICE and Online Editor at NBC News - the line has received renewed attention across online and printed media. You never know… 2010 is the 55th anniversary of the Ford Thunderbird.
 

 

Ford Thunderbird kitchen appliances remind us why American cars are cool

 

DVICE
by Peter Pachal – Editor

 

 

In the wake of the White House’s Detroit bailout, we needed a reminder of why we should have any good thoughts about American automakers. Well, we got it in the form of these awesome kitchen appliances by Radi Design, made to resemble the exterior of a beautiful 1955 Ford Thunderbird. They’re a few years old, but these sleek retro toys are still cool – just look at the analog dials on that blender! Personally, though, I want the grill. This bailout is still tragic, but at least from these designs you can see there was some point in history when U.S. carmakers were innovative and took pride in their work. Let’s hope that day comes again. 

 

 

 

 

 

 THE BLENDER – (Design: Robert Radi 2004)

 

 

 

 

 

 

THE TOASTER – (Design: Robert Radi 2004)  

  

Radi Design’s Auto Inspired Kitchen Appliances

The Elite Choice  

Radi Design has unveiled kitchen appliances modelled on the 1955 Ford Thunderbird. The fact that American auto companies are being bailed out by the government and hence, these kitchen appliances lend an almost nostalgic and patriotic touch.

The appliances include pieces that look almost like a replica of those luxurious and classy American cars. The funniest appliance has to be the blender which comes with an analog dial. The other appliances are nothing less and sport a retro but fun look which instantly attracts you. You would no more have to deal with boring kitchen appliances.
The designs seem to encourage the buyer to consider American auto again, and buy American cars when things are going so wrong with the industry. In any case, the Radi Design’s kitchen appliances take creativity and innovation to the next level and make every American proud of auto heritage.

 

 

Retro rewind: kitchen gadgets recreate thunderbird magic

Harshpaul | Dec 20 2008

It almost sounds like a fairy tale, but there was once a time when the Detroit automakers made cars and gave shape to the automobile world we know today. Many of the designs are famous and iconic, still holding sway. Sometime back, Radi Design designed kitchen appliances based on the 1955 Thunderbird. The retro-design of the appliances are awesome, complete with the old-world feel.

The appliances in the range get authentic with analog dials, knobs, the car’s front grille and the logo. I’ve never seen kitchen gadgets look that cool! While we’re on the topic, here’s something more to step up the nostalgia. Strange that such innovative automakers could fall on such bad times.

     

 

 

   

THE GRILL – (Design: Robert Radi 2004)

 

 

 

 

 

  

THE OVEN – (Design: Robert Radi 2004)

  

Estilo retro en la cocina 

Hace un tiempo les había comentado de el estilo retro, sillas, butacas, etc. Un estilo muy colorido y divertido.

En esta ocasión se trata de accesorios para la cocina de este estilo. Quizás os guste este estilo pero no quieres decorar con muebles grandes y mucho más llamativos, con el riesgo que te quede un espacio temático, (excepto que esto es lo que busques!) puedes decorarlo con estos accesorios.

Tienen como motivo principal el Ford Thunderbird de 1955, y se lo ve reflejado con todo su brillo.
Los diseñaron en el 2004 cuando se cumplían 50 años de su creación, y vaya regalo.

Han realizado diferentes modelos, una tostadora, que la verdad me fascina, hermoso diseño.
También podéis encontrar un horno eléctrico, un grill y una licuadora.
Mi favorita es la licuadora, le han hecho hasta el velocímetro, una palanca de velocidades, y todo es funcional, nada decorativo y eso tiene más mérito. 

Long Term Brand Identity supersedes “Color of the Year.”

Sunday, January 11th, 2009

 

 

By Robert Radi with the contribution of  Vicki Lederman 

It is that time of the year again. The time when in strategy meetings the “let’s do it in the color of the year” quote inexorably surfaces at some point. And in 2009 when the mood of the consumer seems to be hovering between charcoals gray and black, the color of the year is a cheerful and sunny yellow. The Pantone Mimosa 14-0848TCX to be exact. 

 

So what is the “color of the year” and how reliable is its prediction and subsequent impact on the consumer?

 

Color trends are predicted 1-2 years in advance and are basically self-fulfilling prophesies. There are many color and trend predicting/tracking services. Some are individuals, some are professional companies like Pantone, and the Color Marketing Group is made up of representatives from several consumer product groups (auto, paint, textile, furniture, etc) that reach consensus. The large retailers have their own trend forecasting people. Everyone tracks everyone else, manufacturers and retailers buy forecasting services and plan their product lines 6 months – 2 years in advance, and no one wants to get left behind and not have the hot color or trend. So things are pretty much set far in advance, once colors are forecast it takes time to translate that into product design and into production and get the stuff to the retailers.

 

Generally trends are “spotted” at the high end, specialty small producer market, and filter down to the higher volume and mass markets. The timeframe for this movement is getting much shorter, thanks to these same trend forecasting services that distribute the information.

There are slight differences for different product types, though they also track each other. Other forecasts for 2009 have called for soft purples and grays, greens, blues, reds.

So let’s do it in the color of the year?

Unless the product item or brand in question belongs in the Fashion Industry or industries where the design is seasonal and with a short life cycle, we need to ask ourselves: “What are the long term goals for the brand?”

Color is a fundamental factor in a product, a logo identity, an advertising campaign, a web site and even something simple as a business card. In our experience brands that stick to their principle of identity even when the color choice is not the most exciting at that very given time, do better in the long term than brands that chase the hot trend and find themselves unable to establish a unique brand identity. It is a well documented and undisputed fact that colors have a significant impact on people’s emotional state. Colors do form and jog memories of brands in the long term. So if the so called “color of the year” fits within the long term strategy, the brand should certainly make it part of its identity. Furthermore the brand should consider where to apply the color in question. For example if the color is used as an accent on collaterals such as business cards, websites etc. the commitment to the color in question is minimal and it will play a supportive role and can be easily replaced without interfering with the long term identity.

However if a color is to be applied on a product and/or a logo identity it is a clear commitment to the long term strategy of the brand. In both cases the color in question will take a primary role in the perception of the brand from the consumer side. When an investment in tooling and molds is made by a brand, the anticipation is a relatively long lifecycle for that product, perhaps as long as 3 to 5 years. The short slightness and lack of long term vision in selecting the colors for that product could surely affect its expected lifecycle.  

So how much Mimosa yellow the consumer will see depends on how many manufacturers and retailers bought into Pantone’s prediction when they originally made it.