Radi in Italy is not an anonymous last name. It is a brand name that since 1926, first under steady leadership of its founder Serafino Radi and then under the strong management of his son Mario, has meant quality and innovation. Today, it is still a brand that the Merloni Group S.p.A.  owns with pride, after having purchased it from RHEEM back in the mid-eighties. Many generations of workers found employment at Radi Industries, and for years after the Great War, Radi Industries was the protagonist of the first industrial boom in Italy. It was Serafino, Roberto’s grandfather, who invented and then established a state-of-the-art manufacturing plant. In 1926, Serafino designed and produced small space heaters and neon lamps. By 1933, his manufacturing plant churned out 1000 water-heaters per month. It was a different era, a time in which our society moved from artisan production to mass industrial manufacturing. Above all, it was the beginning of the era of consumer products. Serafino Radi intuitively understood the market trend and developed production of a product that was heretofore only a dream to most Italian families: the home water-heater. Willing to take a chance, following a hunch backed by his knowledge of engineering, Serafino struck gold.

Robert Radi, Serafino’s grandson, looks to establish himself, in his own right, as innovator for the new Millenium. This innovation is manifested in Radi’s Styling & Design.

And if “genetics” had a role in all this, we believe, after meeting him, that it’s also a matter of style, character, will power and intelligence for Robert. His simplicity, modesty, and ability to acknowledge his origins without negating his past, are certainly attributes that make Robert Radi a serious professional and a brilliant interpreter of talent and creativity.