Radi Design is a design consultancy; we provide expertise in all phases of design, beyond just creating a “sexy” exterior shell.  While being able to conceptualize a design is certainly an important first step for any industrial designer, we recognize that design extends much further than that. A real designer knows how to make a product that will succeed in the marketplace.  This means working within a real budget, with real time constraints, with real functional requirements, and with real manufacturing processes. We believe that these “realities” make design more challenging, but also more rewarding.

We approach each client with a fresh eye, adapting our design strategy to meet the specific requirements for that particular project.  There is no “magic formula” that results in a perfect design, every time—there is only the constant striving to create a product that is best suited to the client, the market, and the consumer. In order to do that, we try to understand the entire context for the design, from its place in a company’s brand strategy to its tooling in the factory to its future role in a consumer’s everyday life.  By incorporating these elements into the design process, we are able to produce work that is relevant, intelligent, and, of course, aesthetically pleasing—real products for the real world.

“..relevant, intelligent, and, of course, aesthetically pleasing—real products for the real world.”