Comments on: Long Term Brand Identity supersedes “Color of the Year.” http://www.radidesign.com/color2009/ Innovative Product Design and Development based on Competitive Strategy Tue, 30 Mar 2010 23:23:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Cindy Cirlin http://www.radidesign.com/color2009/comment-page-1/#comment-54 Cindy Cirlin Wed, 28 Jan 2009 14:36:26 +0000 http://www.radidesign.com/?p=809#comment-54 Hi Robert, I couldn't agree with you more. Brand identity is key in such a cluttered market in every category. Fashion trends actually begin with Premier Vision, the show where textile manufacturers select the yarn and thread they're going to use in the fabrics. This starts the cylcle of show, from textile to couture to ready-to-wear, etc. Actually, the best color forecasters look at many other things besides fashion. The car industry works about 10 years out with respect to color (I know it's going through a crisis now, but when it comes to color, they really have to be dead on, as cars are big investments.) The leather and shoe industries also work further out on color. Many causes have created iconic colors that have crossed over to various categories, such as pink for breast cancer and red for heart disease. I would be surprised to see alot of yellow on items, especially in the luxury goods area. Yellow is used heavily for detergents, sale signs and other items which are downmarket. Please let me know if you agree with these comments. Thank you for the article. Cindy Hi Robert,

I couldn’t agree with you more. Brand identity is key in such a cluttered market in every category. Fashion trends actually begin with Premier Vision, the show where textile manufacturers select the yarn and thread they’re going to use in the fabrics. This starts the cylcle of show, from textile to couture to ready-to-wear, etc. Actually, the best color forecasters look at many other things besides fashion. The car industry works about 10 years out with respect to color (I know it’s going through a crisis now, but when it comes to color, they really have to be dead on, as cars are big investments.) The leather and shoe industries also work further out on color. Many causes have created iconic colors that have crossed over to various categories, such as pink for breast cancer and red for heart disease. I would be surprised to see alot of yellow on items, especially in the luxury goods area. Yellow is used heavily for detergents, sale signs and other items which are downmarket. Please let me know if you agree with these comments. Thank you for the article. Cindy

]]> By: Julia Angel-Phillips http://www.radidesign.com/color2009/comment-page-1/#comment-52 Julia Angel-Phillips Fri, 16 Jan 2009 00:36:36 +0000 http://www.radidesign.com/?p=809#comment-52 Color trends' predictions are actually the fruit of joint efforts of US and Europe Color Associations in close cooperation with textile and other manufacturers. I tend to see the color trends as the "Executive" decision made at the top of the fashion pyramid, where "colors of the year" are being appointed years in advance. One can purchase these forecasts from http://www.colorassociation.com/ for thousands of dollars. Nevertheless, as Robert points out, the color identity can make or kill the product. Many companies use the color associations when developing their identity packages. Green is a color of money, brown is the color of earth associated with stability, red is the abundant energy and so forth. As far as the bright yellow is concerned is definitely a wise attempt to counter consumer's gloomy mood. In the most economically depressing holiday season in decades, there’s one buzzword — besides cheap — that’s still got game at retail: color. Color trends’ predictions are actually the fruit of joint efforts of US and Europe Color Associations in close cooperation with textile and other manufacturers. I tend to see the color trends as the “Executive” decision made at the top of the fashion pyramid, where “colors of the year” are being appointed years in advance. One can purchase these forecasts from http://www.colorassociation.com/ for thousands of dollars. Nevertheless, as Robert points out, the color identity can make or kill the product. Many companies use the color associations when developing their identity packages. Green is a color of money, brown is the color of earth associated with stability, red is the abundant energy and so forth. As far as the bright yellow is concerned is definitely a wise attempt to counter consumer’s gloomy mood. In the most economically depressing holiday season in decades, there’s one buzzword — besides cheap — that’s still got game at retail: color.

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