I would have to say that trust is earned by the brand and derives from the consumer’s positive experience with the brand. Trust is certainly an attribute that leads to sales continuity and consumer retention. Brand loyalty is based largely on trust, as trust facilitates the consumer decision making process. Trust is earned by the brand and must be maintained over time by showing excellence at every stage of the product life cycle. From design and engineering to customer service and product support, trust is an organic attribute to a brand that needs to be constantly guarded, renewed and replenished.

What are your thoughts?