Design Insights

Long Term Brand Identity supersedes “Color of the Year.”

January 11th, 2009

    By Robert Radi with the contribution of  Vicki Lederman  It is that time of the year again. The time when in strategy meetings the “let’s do it in the color of the year” quote inexorably surfaces at some point. And in 2009 when the mood of the consumer seems to be hovering between charcoals gray and black, the color of the year is a cheerful and sunny yellow. The Pantone Mimosa 14-0848TCX to be exact.    So what is... Read more

A Reactive Breath of Fresh Air.

December 12th, 2008

    In 2007 Stephon Marbury, the point guard for the New York Knicks of the NBA, started endorsing a sneaker that costs just $14.98, a pittance when compared with the often daunting prices that companies such as Nike, Reebok, and Adidas charge for their footwear (which can cost well over $150 per pair)” (ESPNNews-2007). These shoes are known as Starbury One and Starbury Two, with slightly different designs and color options.Stephon Marbury’s... Read more