Let them eat cake!

Posts Tagged ‘Industrial Design’

Let them eat cake!

Monday, December 15th, 2008
 

 

Dr. House MD ”Let them eat cake” © FOX

 

“Mr.” CakeKeeper

Arguably the most distinctive CakeKeeper on the market (designed by Robert Radi for SNAPWARE) it is making “cameo appearances” on hit Television Shows such as “Dr. House MD” and “How I Met Your Mother.”

In its method acting appearances, “Mr.” CakeKeeper brings a unique flair in carrying cakes, pies, and other delicious pastries. It can usually do it all in one take, thanks to its comfortable handle, snap latching system, and on-board knife/spatula securely snapped inside its cover.  

Mr. CakeKeeper wouldn’t say if it would support a SAG strike, but asked us to have our people call its people. We were a bit puzzled when the first off-tool sample in our Studio asked for its own 6′X6′ showcase. Yep, the whole thing is going straight to its injection molded head.

On the other hand, to discuss your next project you can reach Robert Radi directly at 323.556.0788 - No people to go through….well… beside the receptionist.

 

       

 

How I Met Your Mother “Slapgiving” © CBS

 

        

The SNAPWARE CakeKeeper designed by Robert Radi

 

Ginsu Debuts New EFK Designed by Robert Radi.

Thursday, November 13th, 2008
 

 

Beverly Hills (November, 2008) – The Ginsu name has been synonymous with ultra sharp cutlery for over 80 years. Continuing that tradition, Ginsu launched a new Electric Fillet Knife designed by California-based designer Robert Radi. 

The Ginsu Outdoors Electric Fillet Knife is specifically geared towards the outdoor marketplace and designed with the avid fishermen in mind. Whether one fish is being filleted or a whole limit this electric fillet knife is designed to have the coolest running motor on the market. The unit also conveniently contains a standard 12Volt plug which includes battery clips along with a 110Volt converter. Both the freshwater and the Shark stainless steel blades feature double serration for faster filleting. All this along with the comfortable, lightweight contoured design for ease-of-handling make this one electric knife you won’t want to miss.

Ginsu has always been driven to provide the highest quality cutlery while still maintaining a price conscious attitude and this new EFK maintains those traditions that have always made Ginsu one of the most recognized names in the industry.

The working relationship between Robert Radi and Ginsu has been successfully ongoing since 2001, when Robert designed the Award Winning American Angler - Electric Hook and Knife Sharpener.

  

The Ginsu Outdoors Electric Fillet Knife

       

Approach to Design

Wednesday, August 13th, 2008
 

 

Robert Radi is a designer for today’s demanding marketplace.  He combines the sense of a true artist, dedicated to providing product designs that achieve incredible and unique aesthetic functionality, with the sensitivities of an experienced engineer, focused on creating designs that meet the manufacturing, ergonomic, and technical requirements necessary for high functionality of the end product. 

In today’s world of “high tech” manufacturing, the possibilities for achieving the lofty goals of product developers have increased dramatically.  However, this places great demands on today’s product designers.  Robert Radi has taken the time and effort required to continually increase his awareness and understanding of the ever-changing needs of product developers in order to remain on the forefront of product design, style, and technological trends. 

Robert Radi creates a synergy between style and function, across core industries and product categories which is rare in today’s world of either highly designed product that places look and feel over function or overly functionally designed product that is unapproachable by the average consumer.  Radi designs meet the need for functionality while remaining true to the substance of the product and the identity that the product is meant to achieve for the end user and/or customer.

From the very beginning Mr. Radi business approach was to maintain a highly effective and manageable operation, as his wish was to be a designer and not a manager, thus creating a structure suitable to design products for Clients of any size.

         

 “….a synergy between style and function, across core industries and product categories….”

  

Kelly Prestons :: Neutrogena Microdermabrasion Commercial

Tuesday, August 12th, 2008

 

  

The NEUTROGENA At-Home Microdermabrasion was introduced in 2005. This is the original TV Spot the first aired on Valantine Day.

The System Applicator was designed and developed by Robert Radi for NEUTROGENA.

© Neutrogena Corporation 2005-2008

History of the Radi Brand

Tuesday, August 12th, 2008
   

Radi in Italy is not an anonymous last name. It is a brand name that since 1926, first under steady leadership of its founder Serafino Radi and then under the strong management of his son Mario, has meant quality and innovation. Today, it is still a brand that the Merloni Group S.p.A.  owns with pride, after having purchased it from RHEEM back in the mid-eighties. Many generations of workers found employment at Radi Industries, and for years after the Great War, Radi Industries was the protagonist of the first industrial boom in Italy. It was Serafino, Roberto’s grandfather, who invented and then established a state-of-the-art manufacturing plant. In 1926, Serafino designed and produced small space heaters and neon lamps. By 1933, his manufacturing plant churned out 1000 water-heaters per month. It was a different era, a time in which our society moved from artisan production to mass industrial manufacturing. Above all, it was the beginning of the era of consumer products. Serafino Radi intuitively understood the market trend and developed production of a product that was heretofore only a dream to most Italian families: the home water-heater. Willing to take a chance, following a hunch backed by his knowledge of engineering, Serafino struck gold.

Robert Radi, Serafino’s grandson, looks to establish himself, in his own right, as innovator for the new Millenium. This innovation is manifested in Radi’s Styling & Design.

And if “genetics” had a role in all this, we believe, after meeting him, that it’s also a matter of style, character, will power and intelligence for Robert. His simplicity, modesty, and ability to acknowledge his origins without negating his past, are certainly attributes that make Robert Radi a serious professional and a brilliant interpreter of talent and creativity.

          

Radi in the 50's

Radi in the 50's and 70's

What We Do

Monday, August 11th, 2008
   

 

Industry Product Research and Strategy Development.

Conceptual Design and Ideation. 3D Modeling suitable for tooling.

Product Development in Function of Ergonomics, Human Factors and Manufacturing Requirements.

Working Mock-ups and Camera Ready Prototypes. 

Electrical & Software Development and Integration of User Interface. 

Tooling & Manufacturing Sourcing and Management.

Brand Definition and Corporate Identity. 

Packaging Design and Visual Communication. 

 

Ginsu to debut Sport EFK designed by Robert Radi.

Sunday, August 10th, 2008

Production samples are here and looking sleek. Ginsu will begin shipping the product to retailers this week. Check back soon for more information, and images of this product.

Contact Us

Thursday, August 7th, 2008
   

 

radi design, inc.

8350 Wilshire Blvd. Suite 200

Beverly Hills, CA 90211

 
T. 323.556.0788
F. 323.556.0838

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Robert Radi celebrates 15 years of product design and development

Tuesday, May 13th, 2008

Robert Radi, an award-winning designer based in Beverly Hills, California, has reached a new career milestone today: 15 years of product design and development done right.

Radi still approaches every new Project with the same enthusiasm and ambition that set him apart fifteen years ago and landed him the first Product Design Account.

“I offer the constant striving to create a product that is best suited to the client, the market, and the consumer” says Radi “In order to do that, we try to understand the entire context for the design, from its place in a company’s brand strategy to its tooling in the factory to its future role in a consumer’s everyday life. By incorporating these elements into the design process, we are able to produce work that is relevant, intelligent, and, of course, aesthetically pleasing.”

Radi is best known for some of his most commercially successful designs-including Personal Microdermabrasion and Consumer Product projects — that have collectively generated more than $200 million in sales. Radi’s entire body of work demonstrates his attention to detail, his unique sense of styling, but also his ability to come up with humorous, original concepts for consumer products.

Radi grew up in Northern Italy, borne into a rich tradition of design and invention within his family lineage. He moved to the United States some 17 years ago and has gone on to achieve considerable acclaim, winning in excess of a dozen design awards in the last four years alone.

Radi has designed products for mass and limited production for companies such as Johnson & Johnson, Guthy-Renker, DermaNew, MeadWestvaco, Snapware, Mattel, Revlon, Apex Digital, Toyota, Neutrogena, Avery Dennison, Aroma Houseware, and Berkshire Hathaway (GINSU Brand) — to name a few.

In 2006 the creativity and design of Robert Radi, has been recognized in an editorial project by Fusion Publishing (Los Angeles - Stuttgart). The beautifully executed book celebrates the inspired work of 61 pioneering designers who represent the new American generation.

In 2005, Robert Radi launched his Limited Edition Eyewear line, still one of his ongoing pride and joy. He is currently working with several of his high-profile clients on products that will be released in 2009.

Portfolio

Monday, March 17th, 2008

Portfolio Page…