Radi Design is a design consultancy; we provide expertise in all phases of design, beyond just creating a “sexy” exterior shell.  While being able to conceptualize a design is certainly an important first step for any industrial designer, we recognize that design extends much further than that. A real designer knows how to make a product that will succeed in the marketplace.  This means working within a real budget, with real time constraints, with real functional requirements, and with real manufacturing processes. We believe that these “realities” make design more challenging, but also more rewarding.

We approach each client with a fresh eye, adapting our design strategy to meet the specific requirements for that particular project.  There is no “magic formula” that results in a perfect design, every time—there is only the constant striving to create a product that is best suited to the client, the market, and the consumer. In order to do that, we try to understand the entire context for the design, from its place in a company’s brand strategy to its tooling in the factory to its future role in a consumer’s everyday life.  By incorporating these elements into the design process, we are able to produce work that is relevant, intelligent, and, of course, aesthetically pleasing—real products for the real world.

“..relevant, intelligent, and, of course, aesthetically pleasing—real products for the real world.”

ROBERT RADI

Robert Radi is a tenacious and eclectic professional with a proven track record of over 18 years of experience in the consumer product industry. Radi is a critical thinker with an exceptional ability to deliver innovative strategic design solutions…

Robert Radi grew up in Northern Italy, borne into a rich tradition of design and invention within his family lineage. He moved to the United States some 19 years ago and has gone on to achieve considerable acclaim by generating commercially successful designs, worthy of a string of Design Awards and of Design and Utility Patents. As a third generation designer Radi takes his role in design very seriously. Through his work, Radi has become one of the key forces behind the evolution of modern product design and development. In 1993, armed with the conviction that any object is worthy of design, Radi established his design studio in Beverly Hills, California at the young age of 22.

Since then his unique design signature has been recognized by several USA and International brands, that have constantly engaged the talent of Robert Radi to give that unique edge to everyday products. Radi’s entire body of work demonstrates his attention to detail, his unique sense of styling, but also his ability to generate original and time-enduring concepts for consumer products. His designs have a proven track record in generating substantial consumer attention and sales.            

Since 2002, Mr. Radi has received several awards and recognitions for his work, including Ten Good Design™ Awards, Two ADI Design Index 2004, the “Oggetti IN” Award, and very recently the DesignPreis 2006 Nomination. (Link: Awards)

Radi has designed products for mass and limited production for companies such as Johnson & Johnson, Guthy-Renker, DermaNew, MeadWestvaco, Snapware, Mattel, Revlon, Apex Digital, Toyota, Neutrogena, Avery Dennison, Aroma Houseware, and Berkshire Hathaway (GINSU Brand) — to name a few. (Link: Clients)

In 2006 the creativity and design of Robert Radi, has been recognized in an editorial project by Fusion Publishing (Los Angeles – Stuttgart). The beautifully executed book celebrates the inspired work of 61 pioneering designers who represent the new American generation.
In 2005, Robert Radi launched his Limited Edition Eyewear line, still one of his ongoing pride and joy and it is available at http://www.robertradi.com

Robert Radi is also the inventor of Polar Delight an innovative, multifaceted dessert maker. The mutlifaceted device works in conjunction with a proprietary instant mix (also developed at Radi Design) to produce over 50 gourmet desserts.

• Avery Dennison; Inc.
• Apex Digital; Inc.
• Arena Industries; Inc.
• American Angler Brand
• Aroma Houseware
• Boeing (Corporate ID)
• Daimler Chrysler
• DermaNew
• Ginsu
• Guthy-Renker
• Johnson & Johnson
• Mead Westvaco – Calmar
• MOBI
• Neutrogena
• PlastiColor
• Procter & Gamble
• RONCO
• Snapware
• Schwarzkopf Professional
• Toyota
• Twinray
• Warner Music
• Wolfgang Puck
• Zero Corp.

Radi Design, Inc. is currently in its sixteenth year of operation, thanks to clients who have recognized and appreciated our professionalism, high standards and quality of design services. Established in early 1993, our firm succeeds and continues to grow by providing professional, industrial design services.

In 1998 Radi Design Inc. acquired and fully integrated the Design Consultancy Division of MOSAIC Intellectual Properties, from American design industry legend, Lawrence McCain. The late Mr. McCain served as mentor and advisor to Mr. Radi from 1997 to Mr. McCain’s unexpected passing in 2002.

Radi Design, Inc. has helped a variety of entrepreneurs and multi-national corporations to achieve their product goals. We offer personalized services, strict confidentiality, and above all, tangible results. With our state-of-the-art technology, our R&D Partnership, and a facility based in Beverly Hills, California, we are able to provide our clients with the highest standard in professional, yet surprisingly affordable services.

But there is more behind Radi Design than just hardware and software. Radi Design is about relevant ideas, innovative approaches and broad design expertise that result in successful products.

• Approach to Design
• Robert Radi Profile
• Design Philosophy
• Design Awards
• What We Do