Youthful Essence by Suan Lucci: Next Generation Microdermabrasion

Youthful Essence © 2009 GUTHY-RENKER

Celebrities like Jaime Pressly (“My Name is Earl), Lauren Holly (“NCIS”) and  Paige Hemmis (“Extreme Makeover: Home Edition”) speak about their experience with Youtful Essence.

Youthful Essence  © 2009 GUTHY-RENKER

Youthful Essence® by Susan Lucci is decisively one of the most successful cosmetic brands in Direct Response. When Guthy-Renker needed a new look for the Next Generation of Youthful Essence, they entrusted award winning designer Robert Radi to provide a new brand identity. A new water proof Microdermabrasion device, with classy aesthetics, improved functionality, innovative micro-orbits management and refined ergonomics was the initial focus of the project. As the device took shape and turned into a final product, Radi focused his efforts into achieving a distinctive logo and a brand identity with timeless layouts on cosmetic components.

Of course there is plenty to be inspired by Susan Lucci when it comes to class, beauty and talent. Lucci is best known for playing the larger-than-life diva Erica Kane on the ABC television soap opera All My Children, on which she has appeared since the show’s inception on January 5, 1970. Lucci’s long tenure on the show has made her an iconic presence on daytime; she is closely identified with both the role of Erica and with daytime television itself.

Youthful Essence® by Susan Lucci is a patented personal Microdermabrasion system that gently exfoliates away dull, dry surface cells to reveal fresh, more radiant skin beneath.

“This next generation Youthful Essence is the most innovative system on the market” says Kimber Maderazzo, Senior VP of Global Product Development for Guthy-Renker “it now includes a pre and post addition to enhance the skins performance over time.”

Starting with the first application, the user will watch as visible imperfections – fine lines, age spots, enlarged pores, superficial scars, sun damage and more – seemingly fade away. Youthful Essence® leaves the skin renewed, restored and rejuvenated – without the expense or inconvenience of a spa treatment.

Youthful Essence® was developed by the award-winning husband-and-wife skin care specialists Dean and Amby Rhoades, for use in their Beverly Hills salon. They created this personal Microdermabrasion system for celebrity clients wishing to continue the rejuvenating effects of the professional services they were receiving in the salon. Now you can get a spa-style treatment in the comfort of your own home, at a fraction of the cost.

Please visit our portfolio for images and other exciting designs by Robert Radi.