Beverly Hills (November, 2008) – The Ginsu name has been synonymous with ultra sharp cutlery for over 80 years. Continuing that tradition, Ginsu launched a new Electric Fillet Knife designed by California-based designer Robert Radi. 

The Ginsu Outdoors Electric Fillet Knife is specifically geared towards the outdoor marketplace and designed with the avid fishermen in mind. Whether one fish is being filleted or a whole limit this electric fillet knife is designed to have the coolest running motor on the market. The unit also conveniently contains a standard 12Volt plug which includes battery clips along with a 110Volt converter. Both the freshwater and the Shark stainless steel blades feature double serration for faster filleting. All this along with the comfortable, lightweight contoured design for ease-of-handling make this one electric knife you won’t want to miss.

Ginsu has always been driven to provide the highest quality cutlery while still maintaining a price conscious attitude and this new EFK maintains those traditions that have always made Ginsu one of the most recognized names in the industry.

The working relationship between Robert Radi and Ginsu has been successfully ongoing since 2001, when Robert designed the Award Winning American Angler - Electric Hook and Knife Sharpener.